Spatial computing isn't a futuristic pitch anymore. Between Vision Pro, Quest and a wave of WebXR tooling, your next campaign can live in a headset before the end of the quarter. The question isn't whether immersive matters — it's where your brand earns the right to show up.
Start with the story, not the hardware
Every great immersive experience answers two questions first: why does this story need depth, and what does the viewer do with it? If either answer is 'because we can,' kill the idea and start again.
Immersion is a promise to the audience that you'll use their time well. Break it once, and you won't get it back.
Prototype at the speed of a sketch
We default to low-fidelity WebXR prototypes in the first week. They're ugly, they're browser-based, and they let stakeholders feel the idea without debating texture work. Save the high-craft pass for the bets that survive the test.
